The stack
Why Buying One Tool Never Fixes Outbound
Most people buy a lead tool, get a spreadsheet of emails, and stop. Outbound is three separate jobs — here's which one you're actually stuck on, and what to fix first.
5 min readRead article
Blog
Short, practical write-ups on the tools we use and how we evaluate them.
Checkout
How to Add Checkout to a Sales Page You Built With AI
You built a sales page with AI and now you need to host it and take payments. The free route, the three things that break, and when it's worth paying to skip them.
6 min readRead article
Cold outreach
Why Your Cold Emails Land in Spam, and What It Takes to Fix It
The infrastructure nobody tells you about: domains, warmup, SPF, DKIM, DMARC, and why your cold email fails even when the copy is good.
5 min readRead article
Lead lists
How to Find Business Emails From Google Maps, Instagram, and LinkedIn
The manual methods for pulling business emails off Google Maps, Instagram and LinkedIn — plus the point where doing it by hand stops being worth your time.
6 min readRead article